4 Ways Artificial Intelligence Can Help Small Businesses
Artificial intelligence (AI) is gradually becoming a more integral part of our day to day lives. As artificial intelligence architecture improves, small businesses are finding opportunities to implement it to maximize their success. AI informed tools have been developed for virtually every task, offering benefits such as greater customer satisfaction, reduced costs, improved security and better communication.
Here are 4 ways artificial intelligence helps small businesses.
1. Boosting Customer Satisfaction
Artificial intelligence can be used to improve customers' experiences while shopping online or scrolling through information on a website. Online customer service representatives are often replaced with chatbots. This provides immediate responses to customers when they type in a question and offers suggestions to problems that arise. There’s no need for an anxious customer to wait for an employee to be available.
The form of AI can be programmed to respond in a way that matches the tone of the brand, using keywords to keep interactions positive and client-centered. Other forms of artificial intelligence architecture help clients find items they will love based on their past searches or items they have viewed.
2. Reducing Costs
Replacing customer service agents isn't the only way to cut costs. Artificial intelligence architecture that focuses on productivity is perfect for small business owners who want to save money on repetitive tasks. Data entry, bookkeeping, and product manufacturing are all jobs that can be completed or enhanced by artificial intelligence.
More importantly, artificial intelligence can provide analytics and predict future outcomes, which business owners can use to their advantage. Analytics can provide information that indicates whether or not a specific marketing strategy was effective so that less time and resources are wasted.
Predictions about consumer behavior based on past data can help small business owners avoid stocking or manufacturing an excess of products. Technology can analyze consumer information more accurately and efficiently than human employees.
3. Enhancing Security
Cybersecurity is a major concern for small businesses. Business owners can suffer huge losses if hackers obtain sensitive information.
Some artificial intelligence architecture helps protect against hackers and malware by sniffing out suspicious activity. In some cases, a breach in security can be avoided because an AI-based threat detection protocol discovers a problem before it causes damage.
If a breach has already occurred, artificial intelligence can also help business owners identify the cause and stop cyberattacks quickly. Without this type of software, it is difficult for companies to keep their data and customers' information secure.
4. Better Communication in the Workplace
Artificial intelligence can also help coworkers and employers communicate from anywhere. This benefit is especially important at a time when many small businesses have made the switch from in-office to remote work. Written communication has become more efficient as artificial intelligence can provide automated responses to a message. It can also catch grammatical errors that make messages unclear.
Both of these factors make communication fast and simple, reducing the amount of time employees spend writing generic responses or clarifying coworker's responses. There are also several apps with artificial intelligence architecture that allow for streamlined scheduling for upcoming projects or virtual meetings. Platforms that allow employees to share calendars and important documents ensure no deadlines will be overlooked due to miscommunication.
Now that you're aware of the 4 ways artificial intelligence helps small businesses, you can look forward to new developments in the future. AI-based services are evolving at a rapid rate, which is exciting for new business owners who are willing to make a short-term investment for a long-term payoff. No matter how it is used, new artificial intelligence architecture helps increase profits and productivity, encourage growth, and helps small businesses flourish.