Google is the biggest name on the internet, and has been on the forefront of innovation in internet search and software for well over a decade now. However, it hasn't just been email, smart phones, and a simple (but effective) search engine that’s put Google at the top.
Campaigns such as the “Google Street Art Project” do an amazing job of providing the company with a real-life and almost warm persona by appealing to the everyday, non-computer related interests of its users. The new street art project is actually an offset of the original Google Art Project, which launched in 2011 as an adaptation of Google Maps Street View.
Google Art Project users are able to explore 17 of the world’s foremost art galleries and collections for free, from the comfort of their couch and pajamas. Among the participating venues are Tate Britain, the Metropolitan Museum of Art and Museum of Modern Art in New York City, the Palace of Versailles, Tokyo National Museum and many others.
With the addition of the Google Street Art Project, over 5,000 works from all over the world have been added to the existing database, including New York, Paris, London, Sao Paulo, Manila and Rome. The collection is comprised of murals, etchings and traditional graffiti. There’s even the ability to search tagged buildings, exhibits that are closed off to the public and no longer existing bodies of work such as the recently demolished 5 Pointz in New York.
Much like the Google Art Project, Street Art is set up almost like a collection of galleries. If the selections on the homepage don’t grab you, you can search by location and particular artist (there are currently 35 Banksy works on display, 29 offerings from Shepard Fairey and 10 from Os Gemeos), or browse a specific collection.
If you’re worried about the quality of the collected works, rest assured that Google spared no expense. All pieces were gathered for the Art Project using a high-res technology called “Gigapixel,” which contains about 7,000 pixels. That translates to about 1000 times more detail than the standard digital camera. The Google Street Art pieces contain an astounding level of detail. It’s almost like seeing that particular wall or bridge directly in front of you.
In a world that’s becoming increasingly more eMobile, it’s hard to find a place for institutions such as museums and galleries, not to mention expendable income to visit those in faraway places. Google has done an amazing job of using technology and the internet to make culture and information accessible to those who seek it, while restoring an interest in the arts for those who need it.
It’s not just about tech specs and flying cars, innovations like these are what sets Google apart from the rest, if you ask us at Fueled. This campaign is the vehicle that prevents your inspiration from being hindered by money or geographic location. Both Google Art and Google Street Art projects are up and running for your exploration, what’s the first work you want to see?
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This article has written by Jenny Zdrojeski. The leading iPhone application developers and masters of mobile design in New York City.Share this article Link with your friends
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