Facebook Announced To Launch Social TV Network Analytics partnership with UK based company SecondSync. This type of announcement is first time to help Social media marketers. It's also intend to help clients understand that how people are using Facebook to talk about topics such as TV.
SecondSync is the leading provider of Social TV analytic's solutions to the UK TV and Advertising industries. Its used to inform the digital planning strategies of TV networks and TV advertisers.
SecondSync said in blog "We’re very excited to announce a groundbreaking partnership with Facebook and the opportunity to provide an additional perspective on social TV behavior that draws on Facebook’s rich demographics and broad reach."
According to the Facebook, Fred Leach, Facebook’s head of measurement R&D and partnerships said, “We’re very excited to be partnering with a company of SecondSync’s caliber and to be able to share a wealth of insight with the broader industry regarding the dynamics of how people talk with their friends about TV on Facebook."
Our aim is for scaled delivery of Facebook chatter data through SecondSync later this year, initially in the UK and US. Please reach out to your client partner to learn more about the partnership.
Share this article Link with your
friends
Follow iGadgetware on Facebook , Twitter, Google+